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How can small and medium sized business compete with the ginormous marketing budgets available to big businesses and still be heard? The digital space offers unique opportunities to reach your audience.

Your organization is led by experts and your marketing should be too. Read more about creating expert opinion leaders from among your employees.

In the pressure to appear first on search results, you tend to inflate articles with keywords and use good anchor text from the SEO point of view. However, this dense keyword stuffing is a mechanical tinkering exercise to boost the search rankings and the content may not necessarily add value or be of interest to the readers. As a result, there’s a massive turn-off when visitors arrive on the site, and they choose to exit. These ‘black hat’ SEO driven blogs fail to retain readers’ attention and may do more harm than good in the long run.

A recent announcement by DP World may forever change the landscape of B2B Commerce. The launch of Dubuy.com is the harbinger of a new world order powered by digital technologies. DUBUY is an integrated e-commerce platform that brings wholesale buyers and sellers together for transactions, payments, and delivery through a single window.

The leaders of the 21st century don’t have to look far to get some help on honing leadership traits. Believe it or not, there are quite a few apps that hope to help in your leadership journey by charting a course and hand-holding you through it. Here a few notable apps that may be of interest to you, whether you are a maverick or seasoned leader. 

With constant notifications and emails, distractions at the workplace have increased. The interruptions divert your concentration from important assignments, reduce work efficiency and contribute to stress.

Video marketing strategy has become popular on every social media channel. This is primarily because moving content intrigues and captures the viewer’s attention faster, in contrast to static imagery or text. Videos can be both informative and entertaining, which is a major reason video content has easily overtaken other forms of content in terms of user engagement.

Ambient intelligence simply described is the use of machine learning to data collected from contactless sensors that are sensitive and responsive to presence of humans in physical spaces. These sensors provide motion detection, depth detection, audio recording, video images, ambient temperature, air quality and gas detection. This is an emerging branch of Artificial Intelligence that …