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Allometric Growth refers to the unequal growth rate in different portions of the body of an organism that gives rise to the final shape. In this article I examine if this concept is beneficial to the growth track of a start-up? Do functions such as finance, marketing, innovation, talent need to follow allometric scaling?

A book shouldn’t be judged by its cover picture but that’s exactly what customers do when looking for products or services online.

A new business needs to think of automation from the word ‘Get-Go’ and with a wide range of software applications available online, novice entrepreneurs have it much easier than before.

How can small and medium sized business compete with the ginormous marketing budgets available to big businesses and still be heard? The digital space offers unique opportunities to reach your audience.

Your organization is led by experts and your marketing should be too. Read more about creating expert opinion leaders from among your employees.

In the pressure to appear first on search results, you tend to inflate articles with keywords and use good anchor text from the SEO point of view. However, this dense keyword stuffing is a mechanical tinkering exercise to boost the search rankings and the content may not necessarily add value or be of interest to the readers. As a result, there’s a massive turn-off when visitors arrive on the site, and they choose to exit. These ‘black hat’ SEO driven blogs fail to retain readers’ attention and may do more harm than good in the long run.

A recent announcement by DP World may forever change the landscape of B2B Commerce. The launch of Dubuy.com is the harbinger of a new world order powered by digital technologies. DUBUY is an integrated e-commerce platform that brings wholesale buyers and sellers together for transactions, payments, and delivery through a single window.

The leaders of the 21st century don’t have to look far to get some help on honing leadership traits. Believe it or not, there are quite a few apps that hope to help in your leadership journey by charting a course and hand-holding you through it. Here a few notable apps that may be of interest to you, whether you are a maverick or seasoned leader.