What is WhatsApp for Business?
WhatsApp for Business is the business version of the world’s most popular platform WhatsApp that is used for messaging. It is a tool available as an app for mobile phones and as a web application for desktops and laptop users. The platform is owned by Facebook and is currently free to use.
WhatsApp for Business is primarily for use by businesses to message and share documents with their business counterparts such as customers, suppliers, and service providers. It differentiates from the consumer use through its privacy protection features and business verification requirements.
Almost all large enterprises such as banks, F&B outlets, courier companies and retail have incorporated WhatsApp in their omni channel communication, and this benefit is now percolating to small and medium businesses.