The Mobile Playbook very aptly sub-titled is the ‘Busy Executive’s Guide to Winning with Mobile,’ and is in keeping with Google’s campaign to push businesses to embrace mobile advertising.
The Playbook is a compilation of best methods and benefits of mobile advertising amid case studies and graphics, which add a little something. The advice presented is not particularly revolutionary but is a handy reference guide for Google’s top tips to leverage mobile advertising.
The main ideas it conveys are as follows:
- Build a mobile website. Once you have a mobile website, check the stats and optimize based on customer usage.
- Run rich media HTML5 ads to extend your branding message to reach the mobile audience.
- Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.
It is best viewed in a landscape mode, perhaps specifically designed for use on tablets. In additions, it’s available in a smart-phone optimized version as well as a downloadable PDF for reading offline.