Mobile Application Development Platforms sprung as a response to the need to accelerate the pace of development for mobile devices. Popularly known as MADP, the Mobile Application Development Platforms have come to the aid of Enterprises wanting to quickly deliver their enterprise line-of-business applications to an increasingly demanding mobile workforce.
The Gartners 2014 MADP reports the Magic Quadrant for this technology in which it characterises the players into its famous Visionaries, Leaders, Challengers and Niche player quadrants. Three of the platforms that make the grade are described in this article. The Apple and the Google Android platform are excluded from the scope of this article.
Phone Gap – by Adobe
Adobe PhoneGap framework and its open-source version (Apache Cordova), the hybrid wrapping technology are leaders in the MADP sector.
PhoneGap Enterprise provides life cycle support, business user and marketer authoring tools and integrations with other parts of the Marketing Cloud such as Adobe Analytics.
PhoneGap’s hybrid wrapping technology is widely adopted by competitors in the MADP sector and it has to its credit a rich ecosystem of third-party plug-ins and support.
Titanium by Appcelerator
With a community over 600,000 developers for its free open-source Titanium offering, Appcelerator Platform is a good option for enterprise applications internally and externally facing that require different approaches (hybrid, Web or native) connecting with a robust set of back-end services.
Appcelerator Platform is suited for a portfolio of enterprise applications internally and externally facing that require different approaches (hybrid, Web or native) connecting with a robust set of back-end services.