Mobile commerce is constantly growing. In the past, many challenges associated with getting people to buy through smartphones and tablets have arisen, but a lot of those kinks have been ironed out. Customer service is very important. You need to be easy to reach when a user has a question or concern.
You need to keep everything on your site up to date.While your design my look wonderful on a large computer screen, that same design might be clunky and hard to use on a cellphone screen. Invest in responsive web design. With so many devices and so many different screen sizes you need a design that will look great across all platforms. checkout should be clean and simple. Once a customer starts on that track, advertisements, other product options, and anything that can lead them to click away from that page should be gone.
E-Commerce, which primarily refers to buying, selling, marketing and servicing of products or services over internet. Business on the net is classified into B2B (Business to Business), B2C (Business to Consumer) and C2C (Consumer to Consumer).B2B transactions are largely between industrial manufacturers, partners, and retailers or between companies.B2C transactions take place directly between business establishments and consumers. Your users need to easily be able to find what they want. Your search options should be obvious and well organized. The categories should lead to the discovery of new and great products that the customer may not have thought of. The options should not be cluttered or take too long to read through.