Tweets, Facebook feeds, Instagram updates and LinkedIn posts are filled with visual content. Visuals are processed much faster by the brain than text alone. As attention spans get shorter with the proliferation of media, the content needs to be condensed yet appealing. A proper layout and impactful design along with a right choice of colors and fonts will help companies reap the true rewards of visual content.
Visual communication is a sure way to stimulate online engagement and growth. Companies have understood the prominence of a visual-led strategy to enhance their social media activities and set the company apart in the digital era.
In this article we help you explore visual content options to take your marketing campaigns to the next level.
Static Image Ads
Using attractive photographs and catchy captions in campaigns are an effective way to grab the attention of visitors. With resources such as Canva you can design unique and captivating Images for free with a simple drag and drop interface.
Social media platforms (Facebook, LinkedIn, Twitter) have designated areas for banner ads. Banners are a direct form of advertising. Banner ads with useful and insightful content would attract the audience clicks. Online applications such as Bannersnack offer a collection of banner templates at your fingertips.
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Infographics are an excellent tool for presenting your complex statistics and collating them into an easy to comprehend visual display. Even mundane statistics can be brought to life when conveyed through pictorial representation. Figures depict data well and add weight to your content.
Memes are funny images that are accompanied by humorous captions. Being quirky and easy to create, they are popularly shared as a form of entertainment.
Memes inject humor into a brand and can help connect on a more informal level with its audience. But be careful to get it right, as frequent use of memes may be thought of as a little discourteous and may lower your brand reputation.
GIFs (Graphics Interchange Format) are an animated series of images.
GIFs were typically associated with social media humor, but things have recently changed.
With apps such as GIPHY integrated into Twitter and Facebook, as well as brands consistently creating GIFs of their own, it has become a lot easier to include them in your marketing campaign.
Videos convey useful information in a matter of minutes and are suited for product demonstrations, displaying the solutions you offer, customer testimonials and much more. Whatever your choice, it’s important that the videos are congruent with the overall style and ethos of your brand.
A poorly designed image that is not appropriate for a particular social media channel would make a crappy scene online. Shabby images will put the viewers off and reduce the page visits.
Each social medium has specific image size guidelines that you need to stick to when designing effective visual content. Here are the pixel dimensions suitable for each channel.
Click here to view the Image Size Guidelines.
The substance counts, style does matter.
As a marketing technique, visual content must lead to conversion. However, with entertainment focus and animations involved in the campaigns, it can be easy to get carried away. Not every humorous stuff adds emphasis to your brand. If your content is bland you will end up doing more harm than good.
The critical thing to focus on is the relevance of the visual by keeping these questions on top of your mind for every post.
- Is the content truly relevant to the audience?
- Does it add a memorable experience of your brand?
- Does it form a connection with your brand?
Consider the audience, the context of placement and the timing when scheduling posts, which is vital for success.
At emQube, we have a team of creative graphic designers and content writers who create high-quality content that resonate with your audience. Each post is meticulously designed to curiously encourage the audience to discover more about your brand. Let the reputation and awareness of your brand skyrocket with rich visual content. From visual content marketing to leveling up your social media strategy and more, we do it all. Reach out to us today on +9714 359 7279 or email us at firstname.lastname@example.org for your digital content requirement.
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