Which Way to go ?

The most popular smartphone operating systems are the iOS (Apple), Android (Google), Windows (Microsoft), and Blackberry (RIM).   People planning an app are faced with the challenge of spending money to build apps that work with the most popular devices.

Apple has a great market share but the iOS app works only on Apple devices.  On the other hand the Android app works on all devices that support the Android operating system and by far the most popular company is Samsung. Other mobile OS like windows and blackberry are trailing far behind.

With a limited budget you have to know the target audience for your app and decide accordingly.  Apple devices are expensive as compared to Android devices and that is one indicator for choosing. Blackberry is more popular with business and email corporate users and if your target is for them then you have to weigh that in.
In order to answer this dilemma recent technological advances afford another approach that allows to develop a common app that runs across different devices, but perhaps not so smoothly.

Here are the three major development platforms that may help you to decide your way forward.